◈ BRAND GUIDELINES

REKTGISTRY

Web3 Scam Registry

"Before it's too late."

1. Brand Overview

REKTgistry is the Web3 community's trusted registry for reporting and tracking crypto scammers, rug pulls, and fraudulent projects. We exist to shine a light on bad actors before they strike again — and to give the community a voice when the industry fails to police itself.

Mission

Protect the Web3 ecosystem by making scammer information freely accessible, community-verified, and permanently on record.

Vision

A crypto space where transparency is the default and bad actors have nowhere to hide.

Tagline

"Before it's too late." — Always lowercase, always with the period.

2. Colour Palette

Dark-first palette inspired by surveillance, transparency, and urgency. Neon yellow is the singular accent — use it intentionally and sparingly.

Neon Yellow#CCFF00

Primary accent — wordmark, CTAs, key highlights

Neon Yellow Light#DEFF80

Card text, secondary headings, supporting content

Obsidian#0B0C10

Primary background

Card Background#14161E

Elevated surfaces, card components

Border#1F2133

Borders, dividers, subtle lines

Slate#5A6080

Secondary text, labels, metadata

Accent Blue#4A7EFF

Project badges, chain labels, links

Alert Red#FF5050

Warnings, fraud indicators, destructive actions

3. Typography

Primary Typeface

Orbitron

Used for all headings, UI text, labels, and body copy across the platform.

Display / HeroOrbitron — 48–72px, Bold 700–900, Neon Yellow or White

Heading 1Orbitron — 32–36px, Bold 700, #CCFF00

Heading 2Orbitron — 24–28px, SemiBold 600, #DEFF80

Body / UI TextOrbitron — 14–16px, Regular 400, #C8D0E0

Labels / MetaOrbitron — 11–12px, Medium 500, #5A6080

Code / AddressesCourier New — Monospace, 13px, #CCFF00

4. Logo & Wordmark

REKTGISTRY

Web3 Scam Registry

"Before it's too late."

Min digital size

120px wide

Min print size

30mm wide

Clearspace

Cap-height of "D" on all sides

Favicon

"DT" monogram only

5. Voice & Tone

REKTgistry speaks plainly, precisely, and without hype. We are not a media outlet, not a vigilante group, and not a marketing machine. We are a public record.

Factual

We report what is documented. We do not speculate or editorialize. Claims are linked to evidence.

Direct

Short sentences. No corporate padding. Get to the point.

Restrained

We do not celebrate scammer exposure or use sensationalist language. Seriousness is our credibility.

Empowering

We give the community a tool. The tone is active — "check before you invest", not "you should have known."

✅ DO

Report verified facts with source links

Use neutral language: "reported for", "alleged to have"

Acknowledge appeals and status changes promptly

Refer to "incidents" or "reported activity"

Keep CTAs short: "Submit a report", "Check a wallet"

❌ DON'T

Publish unverified rumours or hearsay

Use emotionally charged labels: "scumbag", "thief"

Ignore or dismiss appeal requests publicly

Call every listing a "proven scam" without evidence

Use urgency manipulation: "ACT NOW", "WARNING!"

6. Legal & Compliance

— All listings must be clearly labelled with their verification status.

— REKTgistry does not endorse, guarantee, or warrant the accuracy of community-submitted reports.

— The words "scammer" and "fraud" in listings refer to community-reported activity, not legal determinations.

— Appeals must be processed within 14 business days.

— For partnership use of the REKTgistry wordmark or data, contact the team directly.

Download the full guidelines document

Download Brand Guidelines (.docx)